8 Creative Website Design Techniques to Improve Your Conversion Rate


  1. Keep everything simple.


Simplicity is one of the most important factors that can affect website conversions. Thus, it is crucial for your web design company‘ website to remain sound and simple. How can you make your website design simpler, and more straightforward? Find unique ways to achieve that.


  1. Follow the 8-second rule.


Do you know that you only have 8 seconds to capture the attention of your visitors? That is because we, humans, really have a short attention span. Your website need to work within a small window of opportunity, so you need to convey the message quickly and effectively to users.


  1. Use bold typography.


Bold and big letters will always be a hit. Remember that typography is typically utilized to improve branding. If you want to boost your online presence, employ bold font styles. It will work just like magic.


  1. Optimize website speed.


Internet users nowadays are very impatient when it comes to web surfing. Just a one-second delay can kill promising opportunities. If you have slow-loading pages, make sure to solve it quickly. Fast-loading websites are always mandatory.


  1. Achievement Counter


Numbers can help website designers in improving their layouts. Leverage on crucial data by including an achievement counter.


  1. Use negative space.


Negative space, or white space, give breathing room to your web pages. It provides you great opportunity to include elements that engage and attract users.


  1. Video Landing Page


What is landing page? It’s a standalone page designed to market services and products effectively. Why not use compelling videos in your landing pages? That way, you can capture the attention of more users. We are, after all, always attracted to amazing visuals.