As website designers, we always strive to create a website that is stunningly beautiful while also functional at the same time. However, that thought is just easier said than done.

Fortunately, web design is nothing new- in fact, it has been around for so many years. Many experts have chipped in and they’ve imparted their knowledge on what works when it comes to custom website design. Here are just some tips that will help make your life easier:

The Fundamentals of Typology

The first thing that you need to know is the fundamentals of Typology. Lead Digital Designer, Ryan Shafer, said that a website is basically a collection of texts and it is up to you to make it work for you.

For instance, if you’re going to create headlines, you may want to use the Sans Serif typefaces since they are easier to read, especially if the font size is quite large.

On the other hand, if you want to create content, you’re better off using the serif font family since they are much more suitable for such a purpose.

Above everything else, the font has to be readable enough for most people, so using the size 16px is a good value to start.

When writing content, make it a point to create every sentence just by using a maximum of 60 words.

Choose a Typeface That is Perfect for Every Occasion

There are certain texts that are placed on different pages of your website and you might be hard-pressed to find the best style to use.

Well, here is where you can experiment a little bit. You want to use the Serif typeface and instead of using the conventional Helvetica, try something a bit more whimsical like the Proxima Nova, for example.

Stick to a 3-Color Palette

Whether you’re creating a blog site or a B2B website, you have to make use of only a maximum of three colors.

The reason for this is that consistency can actually help you create your own brand. And, it will be much easier for your customers to remember your website.

A good example of this is Twitter and Facebook. They predominantly use the blue and white color palette for their icon and to this day, whenever you ask people about the social media platforms, they will instantly remember what color the companies have used.

Use Pictures That Fit

Using images is necessary if you want to increase customer appreciation. However, when incorporating pictures on your site, make sure that it is just the right size.

There are two reasons why this is necessary. First is that you’re optimizing your image for quicker loading times. Second, you want your pictures to be as clear as possible to create more credibility on your part.

Make Use of Space

No one wants a cluttered interface. Even though you are allowed to express your creativity, you have to practice restraint as well.

For your content, separate each section by using line breaks or different headers. When creating a paragraph, make sure to only limit it up to three lines or sentences so that it will not be too hard to read.